A Kingston University London student is on the rise trying to break into the music industry while maintaining a university lifestyle.
Emmanuel “Craze” Awoyelu, 21, from East Ham is a third year sociology/criminology student focusing on his upcoming music career as an old school hip hop artist that believes hard work, beats talent.
Emmanuel said: “Juggling my university studies with my music is really hard. I prioritize university since it’s my last year but at the same time I am passionate about making music and believe that my time will come very soon. Either way, I hardly sleep.”
The hip hop artist has worked with great professionals including the creative music media group, Dvisionaiir, film and music video director, Dammy Larry and singer/songwriter Astromillion.
Craze performed at Kingston University student nights, MTV showcases, a Sussex University ACAS event, Royal Holloway University, the Labsquared showcase and through the ‘Pardon my blog’ website.
Craze has made two professional videos so far leading to one song, BadCats receiving over 1,500 views on YouTube.
Craze’s songs are available on Facebook, Twitter, Soundcloud, music streaming sites and other social networking sites.
Emmanuel has always been highly involved in music starting with playing the piano and drums at church as a teen to performing poetry and rhymes in school and participating in university events such as
The childhood nickname, Craze, was created by his school friends because of his crazy and troublesome personality.
Craze describes his music as “old school jazzy hip hop vibe for those laid back and fun days. Deep and conscious themes relating to emotions are portrayed on the different tracks that portray his mood and life experiences.”
Connecting with the struggle of feeling isolated, neglected, the desire to be free, oppression of the mind and the joys of youth, Craze includes themes in his music with a versatile attitude.
Craze said he uses “Motion picture and thought provoking lyrics are used with a smooth tone of music to drive Craze’s creativity in life based off of his favorite song, Over and Over by Kano.”
Musical influences for Craze are the successful rapper Kano specifically because he went to the same school as Emmanuel in a rough neighborhood and inspired him to focus on a musical path along with artists, Mos Def, Lauryn Hill and Joe Budden.
Craze’s role model in the music industry is Mos Def because he’s talented, connects and associates himself with ‘the people’ as a way to show how much he enjoys and loves music.
Emmanuel said: “Music is my destiny. I’ve done shows and competitions that allowed me to work with MTV, RWD magazine, song websites, blogging sites and companies. My music career is now beginning.”
Emmanuel follows the motto drilled into head by his father to “work hard now, play more later” as words to live by.
Craze plans to produce a lot of videos in collaboration with young talented music directors to build a huge fan base and create a nice buzz for their single and album, Sicker than Your Average set to be released soon.