Culture ~ Football Creates Community

Football often brings people together as it knows no race or religion, no judgement at all, just appreciation and love of the sport.

From that, McDonald’s launched a passionate sports initiative to embrace the football culture and followers with the upcoming FIFA World Cup international sport event.

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McDonalds passionate tent before Red Bull Arena entrance. Photo Credit: Niya Sinckler
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USA x Turkey football match, Red Bull Arena. Photo credit: Niya Sinckler.

First, supporters were able to attend a send-off series match. This featured USA x Turkey at the Red Bull Arena in Harrison, New Jersey. It was a wonderful experience to be apart of the crowd. Hearing the roars of the stadium. Chanting away for your team accompanied by a beer and sunshine was a perfect way to spend last Sunday. There were over 26,000 fans there to celebrate US soccer which resulted in a 2-1 win for the US National Team.

Living in the moment, game time with my friend, Alexander Tong. Photo Credit: Niya Sinckler.
Living in the moment, game time with my friend, Alexander Tong. Photo Credit: Niya Sinckler.

Then there was an awesome McDonald’s sponsored World Cup launch party. With the event less than a week away, it was a great way to socialize within the media sphere. McDonald’s debuted their new fry box with news treats, menus, food and beverages for all guests to enjoy as seen below. Through social networks, it’s possible to play games internationally and interact more with the brand: Twitter and Instagram.

McDonalds new fry box designed by Jim Skwak. Photo Credit: Jim Skwak Facebook.
McDonalds new fry box designed by Jim Skwak. Photo Credit: Jim Skwak Facebook.

Art, music and football were celebrated all night. Expressionist and action painter, Ben Mosley was lovely to watch live in the action. He created sports, people and city life pieces. Featured below are inspiring pieces called City Life and Team Spirit England. It was amazing to discover a new Peruvian and Argentine band, Periko y Jessi Leon. The msuic was the perfect addition to influence the atmosphere with a fun and vibrant vibe.

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Amazing piece by UK artist, Ben Mosley. Photo Credit: Niya Sinckler.
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Loved watching Ben Mosley in the creative process. Photo Credit: Niya Sinckler.
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Periko & Jessi Leon performing at World Cup launch party. Photo Credit: Niya Sinckler.

Also, a variety of celebrities were in attendance including: Jaime King, Tyson Beckford, Joey Fatone, Scott Disick, Katrina Bowden and Victor Cruz. And it was the perfect way to end the night. Thank you SocialChorus for allowing me to enjoy these events.

Pretty cool meeting international supermodel Tyson Beckford last night. Photo Credit: Yi Lu.
Pretty cool meeting international supermodel Tyson Beckford last night. Photo Credit: Yi Lu.

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