Football often brings people together as it knows no race or religion, no judgement at all, just appreciation and love of the sport.
From that, McDonald’s launched a passionate sports initiative to embrace the football culture and followers with the upcoming FIFA World Cup international sport event.
First, supporters were able to attend a send-off series match. This featured USA x Turkey at the Red Bull Arena in Harrison, New Jersey. It was a wonderful experience to be apart of the crowd. Hearing the roars of the stadium. Chanting away for your team accompanied by a beer and sunshine was a perfect way to spend last Sunday. There were over 26,000 fans there to celebrate US soccer which resulted in a 2-1 win for the US National Team.
Then there was an awesome McDonald’s sponsored World Cup launch party. With the event less than a week away, it was a great way to socialize within the media sphere. McDonald’s debuted their new fry box with news treats, menus, food and beverages for all guests to enjoy as seen below. Through social networks, it’s possible to play games internationally and interact more with the brand: Twitter and Instagram.
Art, music and football were celebrated all night. Expressionist and action painter, Ben Mosley was lovely to watch live in the action. He created sports, people and city life pieces. Featured below are inspiring pieces called City Life and Team Spirit England. It was amazing to discover a new Peruvian and Argentine band, Periko y Jessi Leon. The msuic was the perfect addition to influence the atmosphere with a fun and vibrant vibe.
Also, a variety of celebrities were in attendance including: Jaime King, Tyson Beckford, Joey Fatone, Scott Disick, Katrina Bowden and Victor Cruz. And it was the perfect way to end the night. Thank you SocialChorus for allowing me to enjoy these events.